This weekend I’ll be at the annual meetings of the International Communication Association meetings in New York. All of the members from my research group will be participating in the conference and we’ll be reporting on several of our projects. Sunday midday we will present a poster summarizing some preliminary findings from our project on cross-ideological conversations among bloggers. I thought I would give a little preview here.
Cass Sunstein in his book Republic.com talks about the potential for IT to fragment citizens’ political discussions into isolated conversations. Borrowing from Negroponte, he discusses the potential for people to construct a “Daily Me” of news readings that excludes opposing perspectives. Sunstein argues that for democracy to flourish, it is important that people continue to have conversations with those in disagreement with their positions. However, he is concerned that with the help of filtering out unwanted content people will fragment into enclaves and won’t be exposed to opinions that challenge their positions. The book is an interesting read, but it does not offer any systematic empirical evidence of the claims.
I have been working on a project this past year with Jason Gallo and Sean Zehnder on empirically testing Sunstein’s thesis. We are doing so by analyzing cross-linkages among liberal and political blogs. You may recall that about two months ago Lada Adamic and Natalie Glance came out with a report on “The Political Blogosphere and the 2004 U.S. Election”. My first reaction was one of panic. Here we had been working on our project for months and someone else came out with the results first. However, a closer read made me realize that our project has some unique elements. And if nothing else, seeing that project has made us more careful and critical in our work showing that more research in an area can be fruitful, because hopefully it inspires the agenda to move forward in a productive manner.
[I updated this image on June 1 when I realized the right graph wasn't displaying exactly what I had described it as.]
Our work has focused on addressing two questions. First, we are interested in seeing the extent to which liberal and conservative bloggers interlink. Second, we want to see what kind of changes we may be able to observe over time. Sunstein’s thesis suggests that we would see very little if any cross-linking among liberal and conservative blogs and the cross-linking would diminish over time. We go about answering these questions using multiple methodologies. We counted links and calculated some measures to see how insular the conversations are within groups of blogs. We also did a content analysis of some of the posts in our sample. We continue to work on this project so these are just preliminary findings.
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