There seemed to be quite a bit of focus at the Oscars on the advantages of watching a movie on the big screen (that is, in a theater, not your big screen TV at home). There were several references to this point, including comments by the president of the Academy of Motion Picture Arts and Sciences, the host of the Oscars. We got to see a clip illustrating the importance of the big screen. The clip had scenes from various big action movies such as The Ten Commandments (Moses parts the sea) and Star Wars (some starship scene).
I certainly understand the upside of seeing movies on the big screen (and not just from the profit-oriented point-of-view, but also from the viewer’s perspective). However, I don’t understand how it helps to make this argument in a situation where most of the people watching your clips are viewing them through their TV sets at home. Was the point to show us scenes that would look particularly unimpressive on the small screen, but remind us how impressive they would be on a big one? They were well-known scenes that we know are impressive so how is this supposed to get us to run out and watch movies in theaters?