I was interviewed for a Chicago Tribune piece about the new Web sites that have spurred up encouraging people to buy blue.1 The idea is to get people to spend money in the stores of companies whose political action committees and employees support Democratic candidates and causes. It’s an interesting idea, but it’s completely unclear whether: 1. people’s purchasing behavior is that connected to their political ideology; 2. the blue side will use the compiled information more than the red side (after all, the information can also be used to boycott companies instead of supportint them). Regardless, it is certainly interesting to see where people are channeling their political frustrations.. and how quickly news has spread of these sites.
[Accessing the article requires registration. Bugmenot may be worth checking.]
1 I’m glad to see that the reporter quoted me in the right context, which is not always a given. Unfortunately, she got my departmental affiliation wrong. My primary appointment is in the Department of Communication Studies.