Don’t worry, be creative

Before I link to yet another advertisement for your amusement, I thought it was worth noting the interesting twist in some of us actually seeking out and making conscious decisions to view ads. Aren’t consumers supposed to hate advertisements? Isn’t the great fear about TiVo and similar devices that audiences skip over all the ads? That may be the case if the commercials are horrible, which many of them are. But the fact that people voluntarily visit sites that feature ads suggests that there is room for advertisements in our world. They just need to be good enough to capture our attention. Remember the Honda commercial called Cog? Talk about creative. I personally liked the Get Perpendicular Hitachi flash movie to which I posted a link yesterday (although that may be a bit too geeky for some). The Ad Forum hosts thousands of ads from across the world (although only a small fraction seem to be freely accessible). Again, some of them are creative enough that people will voluntarily go to the site to check them out. Here are some recent popular ones: Frogger and The Banana. So dear advertisers, instead of getting upset about new technologies how about getting creative?

UPDATE: I had also meant to post a link to the video depicting the shot made by Tiger Woods the other day. If you haven’t seen it yet, you’ll understand the connection to this post once you view it.

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