Comments on: NYTimes permalinks http://www.esztersblog.com/2006/12/15/nytimes-permalinks/ social commentary, gadgets, art, travel and whatever else comes to mind Sun, 30 Aug 2009 00:34:18 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Gabor Por http://www.esztersblog.com/2006/12/15/nytimes-permalinks/comment-page-1/#comment-13809 Gabor Por Sat, 16 Dec 2006 15:27:31 +0000 http://www.esztersblog.com/2006/12/15/nytimes-permalinks/#comment-13809 The marketing team of NYTimes has been pushing the paper to college students for some time. Besides providing subscription at reduced rates to students they also advertise this option heavily on campuses. (for example by rercuiting PolScience and Sociology professor to announce this option.) NYTimes is fully aware that newspaper reading habits form early and last a long time. They are trying to reach those who did not develop this habit under parental roof, so they would do it during their formative colleage years. I suspect linking to Facebook is part of this marketing strategy. Making the paper more relevant, closer, and clickable for the college age crowd. Sell more on the long term. By "paper" nowadays I don't necessarily mean of course the physical object, but the content of the NYTimes. The marketing team of NYTimes has been pushing the paper to college students for some time. Besides providing subscription at reduced rates to students they also advertise this option heavily on campuses. (for example by rercuiting PolScience and Sociology professor to announce this option.) NYTimes is fully aware that newspaper reading habits form early and last a long time. They are trying to reach those who did not develop this habit under parental roof, so they would do it during their formative colleage years. I suspect linking to Facebook is part of this marketing strategy. Making the paper more relevant, closer, and clickable for the college age crowd. Sell more on the long term.

By “paper” nowadays I don’t necessarily mean of course the physical object, but the content of the NYTimes.

]]> By: Noor http://www.esztersblog.com/2006/12/15/nytimes-permalinks/comment-page-1/#comment-13807 Noor Fri, 15 Dec 2006 14:20:14 +0000 http://www.esztersblog.com/2006/12/15/nytimes-permalinks/#comment-13807 It's nice to see permalink there and hopefully (being that this is the NYTimes) this trend will spread to other news sites. CNN is especially bad about archiving news stories. To your original point, the Facebook is a curious choice, especially when the bookmark feature is pretty new. I wonder what percentage of Facebook activities are bookmarking. My hunch is pretty low. Snubbing del.icio.us and the others doesn't make sense. They could easily customize it, too, so that you could check which of the social sharing services you want to show. It’s nice to see permalink there and hopefully (being that this is the NYTimes) this trend will spread to other news sites. CNN is especially bad about archiving news stories.

To your original point, the Facebook is a curious choice, especially when the bookmark feature is pretty new. I wonder what percentage of Facebook activities are bookmarking. My hunch is pretty low.

Snubbing del.icio.us and the others doesn’t make sense. They could easily customize it, too, so that you could check which of the social sharing services you want to show.

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